5.2: Logos, Ethos, and Pathos. Page ID. Tanya Long Bennett. University of North Georgia via GALILEO Open Learning Materials. In order to persuade a particular audience of a particular point, a writer makes decisions about how best to convince the reader. Aristotle recognized three basic appeals that a writer (or orator) should consider when Really Good Logos Explained is a logo inspiration book with a difference. The four authors each give their opinion on why every featured logo is successful but also offer constructive criticism as to how they can be improved. Sasha is very good at producing computer-generated graphics, but she is not as talented at designing logos. The other assistant, Maurice, is skilled at designing logos with pen and paper, but is not very efficient when working on the computer.In the past, Hector had Sasha and Maurice each perform some design and some computer work. Lectionary. 7. Devotional. 8. Bible atlas. 9. Bible study software/apps. Each of the aforementioned Bible study tools has its own unique benefits. However, sitting down with a 2,000-page Bible reference work can seem a bit dated when you think about the simplicity and prevalence of digital tools like Google and ebooks. Terms in this set (35) Which of the following is not a need? Eating out. The purpose of advertising is to: Tease the consumer. Inform the consumer. Persuade the consumer. Which of the following is not a common marketing strategy? Making the customer do product research. Really Good Logos, Explained focuses on the nuts and bolts of good design--the specific decisions designers make every day, which result in logos that are either thoughtful and purposeful, or logos, that fall short of the mark. Filled with succinct yet tremendously informative critiques of 500 logos designers and clients alike will get a rare Logos, along with ethos and pathos, is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Logos is an argument that appeals to an audience's sense of logic or reason. For example, when a speaker cites scientific data, methodically walks through the line of reasoning behind their argument, or precisely In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Carrefour. In French, 'Carrefour' means intersection, which is shown on the logo at first glance; you can see two arrows pointing at a right or left turn. However, hidden in between is the shape of the letter C. You just have to focus on the negative space to see it! The symbol of the apple (with the tiny aforementioned twist) is a very sleek and literal visual cue for the word "apple". The logo bridges age-old, earthy wisdom with what is contemporary, ever-changing and transient. It reads like a promise. 6. Shell. Shell showcases the power of word-object association once again. GPDssBO.